{"id":51575,"date":"2018-05-10T16:32:40","date_gmt":"2018-05-10T15:32:40","guid":{"rendered":"http:\/\/content.n4stack.io\/?p=51575"},"modified":"2018-08-21T11:19:10","modified_gmt":"2018-08-21T10:19:10","slug":"aws-summit-2018-london-key-takeaways","status":"publish","type":"post","link":"http:\/\/content.n4stack.io\/2018\/05\/10\/aws-summit-2018-london-key-takeaways\/","title":{"rendered":"AWS Summit 2018 #London \u2013 Key Takeaways"},"content":{"rendered":"

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If you weren\u2019t one of the 12,000 attendees or one of the 4,000+ streaming the AWS Summit, London live then let me take 2 minutes of your time to fill you in. Firstly, wow, the number of attendee\u2019s year on year is increasing and I have to say there was no sign of the much need autoscaling in the sign in and queuing processes. As Gavin Jackson (UK MD) highlighted in his opening gambit the speed of growth in AWS revenues is not only growing but it\u2019s gathering pace. Gavin called out the $22bn revenue run rate and 49% yoy growth figures to demonstrate that AWS is growing faster than any other IT company, ever. What does AWS put this monumental growth down to? A mixture of digital transformation or as they put it Industry = Software and the growth of new start-ups and apps choosing AWS over other \u201chigh calorie technologies\u201d.<\/p>\n

Gavin then went on to announce the General Availability of \u201cEnterprise Contracts for AWS Marketplace\u201d.<\/strong> \u00a0Enterprise Contracts are designed to save customers the time and hassle of negotiating legal terms with multiple software vendors, AWS therefore align the vendors to one uniform agreement simplifying what is currently a complex issue. Read more…<\/span><\/a><\/p>\n

After an interesting case study from Jaguar Land Rover on connected cars, CTO Werner Vogels took to the stage for the main keynote. The main kick off topic was around data and the discussion that as all companies are now working on the level playing field of having access to the same AWS services, organisations have to differentiate through using their data, innovating and improving customer outcomes. Data is therefore a huge focus for AWS as it indeed it is with Azure as the hyperscaler\u2019s are investing heavily in Machine Learning and AI to provide the game changing secret sauce for new applications. Having met with Microsoft\u2019s UK CTO Michael Wignall a couple of weeks ago he explained that Microsoft has over 5,000 staff dedicated to AI and ML R&D\u2026. this is the new battle ground. As Werner put it \u201cWe matured our IaaS service in 2009\/2010\u201d\u2026. Iaas is so last decade!.<\/p>\n

\"machine<\/p>\n

Werner went on to provide a well measured whistle stop tour through the product portfolio providing updates and information on new releases, these included:<\/p>\n

Aurora: <\/strong>(The fastest-growing service in AWS history)<\/p>\n